Description

About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management. This Role In Summary As the Search Engine Optimization (SEO) Senior Analyst for Whirlpool’s US Digital Marketing team, you will develop and execute technical SEO plans which will have a direct impact on share of search, organic traffic, website engagement metrics and sales. You will directly impact the major appliance business for Whirlpool, Maytag, and KitchenAid. You’ll inspire others on your team, cross-functional partners, and external agencies to put our consumers first and craft search experiences that build brand health and support Direct-to-Consumer (D2C) business growth. You are a data-driven, technical SEO expert who views search marketing from a holistic perspective. You have robust experience completing technical audits for medium to large ecommerce websites, keyword research, in-depth competitor Search Engine Results Page (SERP) analyses, and search performance reporting. A successful candidate will demonstrate a well versed understanding of technical SEO, content marketing, and website analytics, as well as take a straightforward approach to the search industry and future of SEO. He or she must have prior search engine marketing experience with excellent analytic capabilities, keen business judgment, experience working with cross-functional partners and the ability to work comfortably in a fast-paced, agile work environment. Your Responsibilities Will Include Serve as the team’s Technical SEO lead, responsible for conducting technical SEO audits, identifying top priority opportunities, and building business cases for the development / product team to implementWork closely with development / product teams to build clear actionable tickets via agile sprint planning to drive successful technical SEO activations on our brand.com sites Build and analyze search reports using SEO tools and on-site reporting platforms including but not limited to BrightEdge, Adobe, Google Search Console, Google Tag Manager and Screaming FrogGather, classify, organize, and manage large keyword research projects; must be comfortable analyzing high volumes of data using google sheets and / or automated tools Perform search market analyses for key product launches, which includes robust competitor search analysis, site content / internal linking mapping, and on-page content optimization briefsDrive cross-department collaboration with various teams, including but not limited to external agency partners, paid search team, digital brand teams, developers, and merchandising product leadsPrepare and adapt to search algorithm changes, including Google and rising search engines like SearchGBT. Have a strong understanding of current search ranking factors and ability to monitor and keep a close pulse on evolving SERP developments across platformsContribute to Whirlpool’s mission of building a best in class search engine marketing program, which involves analyzing both organic and paid search data to identify opportunities to improve overall search performance Minimum Requirements Bachelor's degree5+ years of experience analyzing SEO data and supporting SEO strategyExperience driving SEO ecommerce technical SEO strategy Preferred Skills And Experiences 2+ years of experience working at a digital marketing agency in a search roleImmense attention to detail, organization and extreme focus on quality of resultsStrong analytical skills with ability to drive meaningful actionsAbility to manage time and organize projects; can meet strict deadlinesExcellent creativity and flexibility. Must be self-motivated and independent, well organized, and able to own hands-on work with minimum supervision, and work well with all staff levelsExperience building SEO enterprise strategies with multiple brands What We Offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional Information Whirlpool’s Ways of Working Benefits Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.